Field notes from the AI film studio.
Honest guides on launch films, video budgets, reach and hiring, written by the team behind 100+ AI brand films and 21 international film awards. No hype, no guaranteed virality, no em dashes.
GOFAST: One Brand, Two Tones, One Engine
A cinematic film and a comedy skit from one visual world.
Read ▸ Case studyXMAQUINA: Launching a Robotics Platform in Two Films
Teaser plus trailer: the sequence that launches hard products.
Read ▸ StrategyVideo Marketing Strategy in 2026: The Full-Funnel Playbook
What to make for each stage, how often, and how to measure it.
Read ▸ DefinitionsWhat Is an AI Film Studio?
Definition, process, and how it differs from tools and agencies.
Read ▸ FormatsBrand Film vs Commercial: Which One Do You Need?
Two different machines for two different moments. Choose right.
Read ▸ FormatsShort-Form Video for Brands in 2026
Vertical-native production, variants, cadence, and feed mistakes.
Read ▸ Choosing a partnerAI Video Production Agency vs Traditional Production
An honest 2026 comparison: cost, speed, quality, and when each one wins.
Read ▸ BudgetsHow Much Does Commercial Video Production Cost in 2026?
Real price ranges, what drives them, and how AI film changes the math.
Read ▸ LaunchesThe Product Launch Video Playbook for 2026
Structure, hooks, formats and rollout timing for launches that get seen.
Read ▸ ReachHow Brands Actually Get Organic Reach in 2026
No tricks and no guarantees: how feeds decide what spreads.
Read ▸ CraftCinematic AI Ads: What They Are and When They Beat Live Action
Directed AI film versus template video, and the bar to hold agencies to.
Read ▸ IndustriesFintech Video Marketing: Standing Out When Every App Looks the Same
Escaping the floating-phone look, with lessons from the PiggyBank launch.
Read ▸ IndustriesLaunch Films for Deep Tech: Robotics, Web3 and Hard Products
Making complex products feel inevitable, from the XMAQUINA launches.
Read ▸ MusicAI Music Video Production: A New Deal for Independent Artists
Cinematic videos on independent budgets, every single, every drop.
Read ▸ IndustriesBeauty and Luxury Brand Films: Macro Worlds Beyond the Studio Table
Texture, scale and the D’ORSAY approach to fragrance launches.
Read ▸ Buying guideHiring a Creative Marketing Agency in 2026
The 12 questions that separate real agencies from decks.
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